3 years ago
LG OLED55A16LA 55 inch OLED 4K Ultra HD HDR Smart TV
Richer Sounds £699 £584.10
This deal requires a Richer Sounds membership to access the price.
This stunning TV is the first 55 inch OLED TV in the range and demonstrates the superb picture quality that OLED is renowned for. Rather than using a backlight, OLED TVs feature self-illuminating pixels. This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.
**Power at its core – Alpha 7 Gen 4 processor**
This LG 55 inch TV uses a new, more powerful processor for optimised sound and vision. The Alpha 7 Gen 4 processor features deep-learning algorithms that analyse and then optimise content. Whether you’re watching a movie or sport, TV or gaming, the processor adapts the sound and vison, automatically.
**Ultimate detail - Dolby Vision IQ**
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ. Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast. This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is. Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.