3 years ago
LG OLED77A16LA 77" 4K Smart OLED TV
Cramtpon & Moore £3,699 £1,349.10
LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love about TV — elevated in every way.
**What makes OLED unlike anything else?**
The answer is self-lit pixels. A self-luminous display technology that makes all the difference to your viewing experience. Unlike LED TVs that are restricted by backlight technology, LG OLED TVs are capable of extreme realism and unique designs.
**SELF-LIT PiXELS. - 100 million reasons to love OLED.**
When it comes to picture quality, OLED beats LED hands down. That's because OLED has millions of self-lit pixels capable of producing perfect black and accurate colour. The result is a viewing experience like no other.
**Infinite Contrast - OLED puts LED in the shade.**
Put simply, OLED has millions of self-lit pixels that can turn on and off to achieve perfect black and infinite contrast. That black is better than both mini-LED and LED TVs. So it doesn't matter how many thousands of backlights they have, LED TVs will still be in OLED's shadow.