3 years ago
LG OLED77B16LA 77 Inch 4K UHD Smart OLED TV
RGB Direct £1899 £1,749
Ultimate picture technology Rather than using a backlight, OLED TVs feature self-illuminating pixels This SELF-LIT technology means that you get 100% colour fidelity, infinite contrast with the deepest depth and stunning detail.
**Ultimate detail - Dolby Vision IQ**
For ultimate detail, in all environments, this LG OLED features Dolby Vision IQ
Dolby Vision IQ version uses data within the signal and light sensors inside the TV to adjust the picture quality for the best contrast.
This improves the picture’s brightness, without ‘washing out’ the depth. You get a consistent picture quality, however light or dark your room is
Whether you’re watching a brightly lit sports event or moody movie, Dolby Vision IQ adjusts to suit.
HDR made better, with HDR10 Pro