3 years ago
LG OLED77B26LA 77 inch Smart 4K Ultra HD HDR OLED TV
RGB Direct £3,599 £1,999
SELF-LIT OLED - LG OLED pixels light up independently with no backlight to dull their glow. Now, dark areas are perfectly black with no light bleed or halo effect. Envision a crisp picture with unmatched depth.
The α7 Gen 5 AI Processor - The brains behind the beauty. Following deep learning advancements, LGs α7 Gen 5 AI Processor enhances objects in the foreground and background to add natural depth, and makes colors spectacularly vivid yet accurate.
Infinite Contrast - With no backlight to dull their impact, self-lit pixels achieve the deepest blacks for crisp contrast in every light. Visuals are more defined, so you can make out subtle details your eyes usually miss.
Dynamic Tone Mapping - It uses the α7 Gen 5 AI Processor to detect what is in the frame and apply the optimal tone curve. The result is natural HDR, deep contrast, and intricate detail.
Immersive Surround Sound - The α7 Gen 5 AI Processor up-mixes 2-channel audio into virtual 5.1.2 channel sound. Feel the action and chaos around you as you venture deeper into your game world.
ThinQ AI & webOS - Need inspiration for movie night? ThinQ gives recommendations based on your taste. Set up profiles for everyone at home to quickly dive back into their favorite TV series and receive tailored news and sports updates.
Sleek and streamlined - Now, you wont want to hide your television. With an unbelievably slim design, it fits seamlessly into your space. Gallery Stand gives you the freedom to place it anywhere while neatly concealing unsightly cables.
True Cinema Experience - Dolby Vision IQ and Dolby Atmos come together for sensational immersion. Experience entertainment with heart-pounding audio and extraordinary visuals.
Entertainment - Ready for movie night. All set up for binging. Find virtually anything to watch on the available streaming apps. With Netflix, Disney+, Amazon Prime, Apple TV+, plus LG channels, something exciting is always showing.
Ultimate Gaming - Up your play with the first televisions in the industry to support Dolby Vision Gaming 4K at 120Hz for more fluid and realistic gaming. With a 0.1ms response time, NVIDIA G-Sync compatibility, AMD FreeSync Premium, and VRR support, even ultra-fast action appears clear and smooth.
Cloud Gaming - With the seamless addition of GeForce NOW and Stadia, there is a whole cloud of games waiting for you to play. Rediscover games you love and find new favorites straight from your television.
Xbox - Get an Xbox Series X console and 24 months of Xbox Game Pass Ultimate for one low monthly price with Xbox All Access.
AI Sound - Pair your LG TV with a matching LG Soundbar. Thanks to TV Sound Mode Share, you can enjoy immersive surround sound that is optimized for any genre.
DESIGN - LG Soundbars are specifically designed to match your LG TV with their sleek, modern form, for a TV and audio pair that looks as good as it sounds.
One remote controls them all - Say goodbye to clutter and lost remotes with the LG TV remote-it not only controls your TV but also control your connected LG Soundbar.