1 year ago
LG OLED77C45LA 77" OLED evo AI C4 4K Smart TV 2024
LG £3,799.99 £1,998.98
Years of commitment to innovation can't be imitated overnight. The world-leading OLED's uniquely tailored alpha chipset elevates the viewing experience to new heights.
The alpha 9 AI Processor Gen7 chip redefines OLED with refinements that add transformative yet lifelike detail.
Select your favourite images, and AI Picture Wizard creates a picture tailored exactly to your unique taste from 85 million possibilities, then saves it to your profile.
Come day or night, Brightness Control detects the light in your space and balances the picture accordingly for crisp and clear visuals.
After recognising the content, AI Noise Reduction and AI Super Resolution work to elevate the scene to a new level of realism.
Brightness Booster's improved Light Boosting Algorithm lights up the picture with even more clarity.