3 years ago
Sony BRAVIA XR77A80KU 77 inch OLED 4K Ultra HD HDR Smart Google TV Freeview Freesat HD
Richer Sounds £3,299 £2,579
This deal requires a Costco membership to access the price.
With its impressive, 77 inch OLED screen, there are few better ways to be immersed in your favourite movie, than with the Sony BRAVIA XR-77A80KU.
**Sony’s Cognitive Processor XR just keeps getting better**
Sony’s Cognitive Processor XR marries AI to cognitive intelligence for a picture balance that’s best suited to humans rather than just algorithms. The processor analyses every element of the picture to give a sharper image with greater depth and realism. The latest processor features Depth Control and Flexible Colour Contrast Control for even greater depth and colour vibrancy with this Sony 77 inch TV.
**OLED optimised by XR**
With over eight million, self-illuminating pixels, OLED already offers sensational picture quality. For the deepest blacks and greatest contrast, it’s hard to do any better. Add XR Picture Processing, however, and you get OLED optimised. The powerful XR Picture processing maximises OLED’s potential, meaning you get an even brighter and more detailed picture.
**OLED made bigger**
At an impressive 77 inches, this big screen OLED TV is ideal as the heart of a premium home cinema system. Close in size to many projector screens, this 77 inch Sony TV strikes the ideal balance between movie maestro and discreet, everyday TV.
**XR Triluminos Pro and OLED Contrast Pro for ultimate colour**
XR Triluminos Pro combines with XR Colour to deliver the truest and most natural colour. For the highest levels of contrast and detail, XR OLED Contrast Pro adjusts the brightness to give brighter peaks and more detail within darker areas.
**The smoothest images with XR OLED Motion and 4K XR Smoothing**
Keeping the millions of pixels in check, Sony’s XR OLED Motion technology keeps the action flowing smoothly. Minimising blur, the powerful processing strikes the perfect balance between ultimate detail and the smoothest motion. 4K XR Smoothing reduces picture banding, giving a more lifelike and natural flow to images.
**Picture quality as the creator intended – NCM, Dolby Vision and Calman Ready**
Compatible with a wide range of technologies, the XR-77A80KU reproduces visuals, just as the creator intended. If you’re a movie fan, you’ll love NCM (Netflix Calibrated Mode). NCM bypasses many of the TV’s processors, giving you a picture that’s much closer to how the filmmaker intended. Calman Ready, this TV is also ideal for those who wish to calibrate their TV to truly professional levels.
**Acoustic Surface Audio+ for perfect sound to picture sync**
Sony’s unique Acoustic Surface Audio+ speaker system enhances the sync between what you see and what you hear. Triple, vibrating actuators positioned behind the screen pinpoint the sound to the action, heightening the sense of connection and realism. With left and right subwoofers fitted, Acoustic Surface Audio+ gives a bottom-end boost, too.
**XR Surround with 3D Surround Upscaling for enveloping sound**
Part of the Cognitive Processor XR, XR Surround with 3D Surround Upscaling takes a regular audio signal and creates a virtual surround sound effect – making you feel more immersed in the action.
**Works with BRAVIA CAM**
The optional BRAVIA CAM (extra cost option), is the innovative new camera that does so much more than video calls. BRAVIA CAM recognises where viewers are sitting and optimises the picture and sound to suit. It also facilitates the use of gesture control. All this plus it still functions with your TV to make it the ultimate device for video calls.
**Google TV**
Using Google’s world-class interface, Google TV makes accessing this Sony TV’s smart features a breeze. Customise your home screen with the apps you use the most, enjoy recommendations, curate your movie nights and even add to your watchlist via your smartphone – Google TV makes sense of Smart TV. You can also access the Sony’s picture, sound and other TV settings – keeping all you need under one ‘roof’.
**Hands-free voice control your TV**
Featuring Google Assistant built-in, this Sony TV effortlessly becomes part of your Google/Android home network. The built-in mic lets you search, hands-free. If you prefer to use a different platform, the Sony is compatible, too. Apple AirPlay and Homekit compatibility makes it possible to integrate with your Apple system. Support for Amazon Alexa devices also means you can voice control via your existing Alexa device.
**The perfect partner for your PS5**
Combine this BRAVIA XR TV with your PS5 and get a fully optimised experience. Whether you’re gaming or watching a movie on your PS5, the TV automatically adjusts to optimise the picture and settings. Auto HDR Tone Mapping and Auto Genre Picture Mode mean your PS5 is served better than ever by this Sony TV.
**3-way multi-position stand**
Supplied with a 3-way, multi-position stand, the XR-77A80KU is ideal for all types of installation. Dedicated settings are available for use on a narrow support (feet positioned closer together), with soundbar (higher and further apart) or in the standard, low profile position.