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3 years ago

Sony XR-75X90K 75" 4K UHD LED TV

Seven Oaks £2,399 £1,595

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Please note, this deal may have expired as it was posted more than a month ago!

Take vision and sound to the next level with Cognitive Processor XR™. The revolutionary processor on Sony BRAVIA XR™ TVs reproduces content the way humans see and hear for an incredibly lifelike experience. It understands how the human eye focuses, cross analysing images to give real life depth, extraordinary contrast and beautifully vivid colours.

**Full Array contrast with lifelike depth**
The Full Array LED, powered by Cognitive Processor XR™, controls the backlight in zones to reproduce realistic contrast in bright and dark areas simultaneously. The intelligent processor sees the world as you do, enhancing pictures with real life colour and depth.

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